![]() “As a result, there will be a temporary disruption of the product supply of Bang Energy brand energy drinks,” Sacks said.Ĭo-CEO Hilton Schlosberg said Monster expects Bang to “have the same margins as the Ultra” and Reign beverages already in its portfolio. mean the Coca-Cola system will start distributing Bang products in the third quarter. Monster’s obligations with the Coca-Cola Co. He added: “We are excited about the opportunities that the acquisition of the Bang Energy brand presents to us and believe that the brand will fit well within our broader portfolio of energy drink brands.” ![]() “We’re going to probably change the packaging slightly of the Bang brand, but it will remain principally a white can and in a 16 ounce.” We see a different way of separating the brands, marketing them differently … and we think they can all basically fit within our broader portfolio, completely separate to Nos which is very much a motors sort of brand, Full Throttle and Monster. “You’ve then got Reign which is in a black can and you’ve got Reign Storm, which is in a 12-ounce white can. Then that white can has gone through a transition as well,” Sacks said. It then went to a coloured can and then more recently it went to a white can. “It was originally in the black can, focused on competing with Monster. Bang, he said, had gone through packaging changes under its previous owner but Monster, while potentially tweaking the brand’s current can, would largely keep it intact.
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